When you search on google, your first few listings are usually sponsored results. Sponsored Listings can also appear in sidebars, and they’re indicated by an “Ad” icon or have words like ‘sponsored’ printed across them; advertisers pay per click (PPC) for their position so that people will see the ad result when searching.
Organic listings on the other hand are generated by Google’s Search Algorithm and provide the most relevant results, so they have an increased chance of converting visitors into customers! Only way to move up in organic rankings is to increase your Search Engine Optimization.
Which one is right for me?
A sponsored ad will provide the most immediate impact on your business as it will draw relevant eyes to your business. However, the cost attributed will vary depending on what industry you are trying to rank for and how competitive that niche is.
The benefits of optimizing your website for search engines is immense. A high ranking on Google can significantly impact traffic and revenue. Investing now will pay off later, so don’t neglect this critical component of success.
PPC (Pay Per Click)
| Pros | You can pay to rank your site in the top results within 24 hours. You can quickly determine which campaign was most effective and make changes before launching another one with similar features but different outcomes! Utilize A/B testing with more precision and see direct effects. With control over demographic and precision for search engine optimization (SEO), you will have an edge over the competition. |
| Cons | Setting up a PPC campaign can be very complex, and making costly mistakes such as improper keyword targeting is easy. This method is often highly competitive, putting you directly competing with other companies for each keyword. |
SEO (Search Engine Optimization)
| Pros | Free Traffic. Every business owners dream come true. A cash cow in the making! |
| Cons | Keyword research is time-consuming and laborious. To rank even for a low competition word you will need resources and a strong backbone in what you are doing will make a dent. The uncertainty that the targeted keyword will generate more traffic/leads/projects, so it all boils down to which keywords you are targeting and the analysis and intent behind those keywords. Googles own algorithm can significantly change and has had a history of doing so. What works for an agency today might not tomorrow so it’s always a gamble trying to get the holy grail of traffic. Googles own traffic data is often skewed. They will show a keyword gets 3,000 monthly searches but when you see your analytics you only see 25 visitors. How so? What is happening are the (2-4) ads that are running above the organic results capturing and cannibalizing the traffic. Once you target a keyword, you are in it for the long-haul! Sure you can abandon the keyword at anytime but the time and effort applied to rank for the traffic will still need be considered. |
The most crucial aspect of any successful business nowadays is online marketing – especially if you want people coming into contact with what YOU offer at every turn possible. The more leads/customers who find out about YOUR product by seeing an ad placed somewhere online, etc., the higher the chances are ever. You need a reliable advertising company to handle your PPC campaign. Get Free SEO Report today, and let’s get started on the right foot!
